CCW332 Digital Marketing Question Papers
Download CCW332 Digital Marketing Syllabus & Anna University CCW332 Digital Marketing Question Papers Collection. Anna University Question Papers Collection, All the materials are listed below for the students to make use of it and get good marks with our study materials.
CCW332 Digital Marketing Syllabus
UNIT I INTRODUCTION TO ONLINE MARKET
Online Market space- Digital Marketing Strategy- Components – Opportunities for building Brand Website – Planning and Creation – Content Marketing.
UNIT II SEARCH ENGINE OPTIMISATION
Search Engine optimisation – Keyword Strategy- SEO Strategy – SEO success factors -On-Page Techniques – Off-Page Techniques. Search Engine Marketing- How Search Engine works- SEM components- PPC advertising -Display Advertisement
UNIT III E- MAIL MARKETING
E- Mail Marketing – Types of E- Mail Marketing – Email Automation – Lead Generation – Integrating Email with Social Media and Mobile- Measuring and maximizing email campaign effectiveness. Mobile Marketing- Mobile Inventory/channels- Location based; Context based; Coupons and offers, Mobile Apps, Mobile Commerce, SMS Campaigns-Profiling and targeting
UNIT IV SOCIAL MEDIA MARKETING
Social Media Marketing – Social Media Channels- Leveraging Social media for brand conversations and buzz. Successful /benchmark Social media campaigns. Engagement Marketing- Building Customer relationships – Creating Loyalty drivers – Influencer Marketing.
UNIT V DIGITAL TRANSFORMATION
Digital Transformation & Channel Attribution- Analytics- Ad-words, Email, Mobile, Social Media, Web Analytics – Changing your strategy based on analysis- Recent trends in Digital marketing.